Park Ease
"Parking made Easy"
Objective
To defeat the dilemma of on-campus parking. Students are always complaining about never being able to find parking and that when they finally do, they are late to class. Create a simple, easy to use app that allows for easy parking that gives peak parking hours and shows parking availability on campus.
Target
All college students.
Strategy
Create an app that is easy to use and helps students find parking quicker and easier, all while making this app a necessary part of every college career.Paragraph
All college students.
Strategy
Create an app that is easy to use and helps students find parking quicker and easier, all while making this app a necessary part of every college career.Paragraph
What is Park Ease?
ParkEase is a parking app made just for students.
With a beautiful and simple to use interface, ParkEase allows you to find a parking spot on campus without all of the hassle. Simply select your university, the type of parking permit you have, the building you want to go to, and let ParkEase do the rest. The app has bonus features that include finding the best time to park, the parking lots that are effected by campus events, a section for purchasing a parking permit if you don’t already have one, and a short video on how to navigate the app.
Features
Because Park Ease is suppose to offer some sort of stress relief, we've included feature to ensure that it's users never struggle accessing the app. We included a simple log in process that allows only students in school to sign up, an interface that reas the college campus and immediately starts finding spots based on location or inserted building.
TV Spot
Our TV spot will air on campus websites and social media. We wanted to reach students on platforms that they frequent.
How-To
With our "How-To in 30 Seconds", we feel that students will be intrigued because of Park Ease simple to use interface. We've found that students want more than anything to see how an app works before they buy or download it.
Proposal
My team and I created a proposal with all of the information about Park Ease including the different platforms and vehicles we would use to market it to our target.
