Food Stalker
The Ultimate Food Truck App
Challenge
Create an app that helps connect people to a food service.
Target
Young adults that live in city areas and work, who might not have a lot of time to get food during their lunch breaks.
Execution
Using social media to bring information to the target on the apps usefulness as well as out of home for those everyday-working individuals in the city.
Strategy
Create an app that connects people to their favorite food trucks by posing questions where in normal situations would present a not-so-welcomed outcome.
ABOUT
The Ultimate Food Truck App
Food Stalker is a mobile application that can be used by both the customer and the food truck driver. It allows customers to locate their favorite food trucks and pay using their mobile device while, on the other hand, drivers can take pre-orders and find the best locations to park their truck for the day.
FOR THE CUSTOMER
Food Stalker gives customers the ability to pre-order their food. The app directly links to the users’ credit card information.
FOR THE DRIVER
Food Stalker is also designed for the iPad
so that the driver can easily access and receive all orders.
INTERFACE
The process to make this app user friendly with a simple interface.
Social Media
Because our target is so broad, we wanted to use Instagram as the primary social media outlet. On the Instagram account, there would be featured food trucks and events happening all around the country. With other social media platforms, we would create daily posts to inform people about where their favorite food trucks are via Twitter and Facebook.
OOH
Bus ads (inside and out), benches, and bus stops will be used to spread awareness about Food Stalker. We primarily want to flood areas where business people frequent and utilize the space between their daily commutes to and from work.
App
I've since changed a few things about the to modernized it (it was conceptualized in 2012). I thought it was important to show both the "before and after" process. Most of the previously viewed content was created in 2012 and the video and app below was created 2017. What a time to be alive.
